Posts Tagged ‘social media’

Social media sites used to be used mainly to share personal items like photos of your family. Social media sites can still be used to do this. However, they can also be used to promote business and attract customers. If you are interested in learning more about social media marketing, read on!

Use tweets that have rich content that are varied, if you’re using Twitter as a social media marketing strategy. Give out advice that concerns your business. Your subscribers are more likely to maintain interest in your content when you mix these tweets in conjunction with ones that you use to promote your products and services.

Let your customers know that you have turned to social media for marketing. Your customers can then join your pages; this allows them to expose their friends to it. This equates to a lot of visibility for you, without costing your anything. It also has more value than regular advertising because it is essentially a referral.

Use a variety of media to stimulate your potential customers when social media marketing.

Having pictures, video, and games can increase the appeal of your page a great deal to those who make their way to it. Everyone has a different way they prefer to take in information, and using variety will allow you to reach them all.

It is important to decide how involved you want to be with your customers. Keep your advertising simple when you want to boost sales through social media marketing. If you decide you want to have open dialogue with your customer, start simply by saying “Hello” and let the conversation begin. Your customers will lead you from there.

Never be scared to ask for tips when working with social media marketing. Social media marketing is a huge area and there are people who specialize in helping your make the most of it. If you choose to hire help, ask for quotes and references, as it can be quite expensive.

Use the Facebook poll feature. This tool allows you to create a poll with as many different answers as you want for your friends to complete. This could be a great opportunity to get some feedback on your products and encourage your friends to interact with you and with each other.

Consider outsourcing when beginning a social media marketing campaign. There are a number of highly qualified and experienced sources that you can use to optimize your social media marketing results. It may cost more than doing it yourself, but the potential increase in business due to their experience in social media marketing will likely be worth it.

LinkedIn allows you to have three links in your profile.

Make good use of this by posting a link to your website and to your blog, and perhaps to your Facebook page or anything you believe deserves more attention. Do not hesitate to change these links if you do not think they are getting enough visits.

Make note of all your progress. Compare your progress, including number of followers per week and number of conversions, to industry standards to see how you are doing. Work on connecting statistics to concrete actions so that you make optimal strategic decisions. You won’t know if your social media marketing campaign will be worth the time if you’re not keeping track of results.

One way to make the most of social networking sites is to tie them to attractive sales promotions. People will be driven to follow you if they know they can get special deals and discounts for doing so. Use social networking to learn more about your target market, including their wants, needs and perceptions of your brand.

As you use social media marketing, you need to always monitor things posted about your enterprise.

Sometimes things spread like wildfire in social media and mistakes you made can get around fast. While this can give you a little more publicity, it may end up being negative publicity.

One fun way to interact with people through social media is holding a picture contest that incorporates your brand. Including your brand, tell your users that they will receive a prize for the photo that is most creative. People will end up sharing pictures with you and others in their list of friends; those friends may not know you, and when they share the photo they give your company wider coverage in new markets.

Use Facebook to make friends and properly market your company. Make sure you don’t start your page outright as a business ad. People are more likely to be interested in your product or services if you post items and events about your company in a friendly manner that doesn’t make your “friends” feel like you are spamming them. Remember, they may be your future customers, but in the meantime, treat them like friends.

How often do you update your Facebook page? Well, before you do it the next time, find some fun content to post, like a cool video or animated graphic. You would be surprised at just how much content you can find out there to keep people entertained. You always should find a way to balance it, you want to be a friend and a professional.

Add some competitiveness to your Facebook page.

Prizes can help to get people’s juices flowing, increasing the chance that they visit your site. Therefore, run a contest through your Facebook page. Soon, you’ll experience greater activity. By marketing it right, you can create a big fan base.

If you are using WordPress for your site, be sure to put a Retweet button that is at the top of your posts for your readers to use. This will make it easy for them to pass on your information to others. WordPress has plugins for this, so it will be simple for you to do with huge benefits in the long run.

It may be time to view social media marketing in a different light. There are more uses for these sites than just playing games or posting something clever in 140 characters. Social media allows you to branch out and reach an entirely new broader audience. Now that you’ve read this article, you know how to use the power of social media. Why haven’t you popped into your favorite social media site yet and started looking around?

If you run a small or medium sized business you will know that getting the word out about your products and services is one of the most important contributors to your business success. However you will also know that marketing can be expensive. Advertising, even in a local paper can put quite a dent in the budget and you can never be sure if you’re reaching your target market.

So if above the line advertising is simply too expensive how do you get the word out about that special product or a new launch that you are absolutely sure will bring in a strong revenue stream?

The answer may lie with social media marketing.

Social media marketing takes advantage of the power of the social media to spread the word about company’s, as well as their products and brands through sharing the content that they place on the social media. The social media is also ideal for low cost advertising because of the fact that much of the marketing activity can be handled in house.

Social Media marketint

This means that extra costs can be avoided and a pricey advertising agency is not required. However developing the best marketing content can still be a considerable challenge.

Great content means that the brand message will be spread far and wide, bad content, or content that is simply stacked to the gills with meaningless keywords will do damage to the brand.

So how can you ensure that your social media marketing campaign has what it takes to ensure that the word is spread quickly and effectively?

Can you take action to motivate sharing of your messages so that your new product or service reaches the right target market?

There are some quick and easy avenues to making sure that the content is engaging and will grab attention. The first of these is to make sure that your campaign on the social media has the right mix of media. Experts recommend that a great mix should consist of video, images and copy, all posted at different times. Be sure that you are not over posting as the oversupply of messages can leave your audience confused, Rather choose the best that you have and highlight that on your social media pages. Be sure to include a call to action, such as a great discount for loyal customers or even first time buyers.

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Another very effective tactic is to run a competition on the social media. Ask your customers to submit a video or or an endorsement of your new product. you will be pleasantly surprised at how valuable visitors to your social media site will find the opinion of real people who are using the product in real world situations.

When in doubt reach out to social media experts, especially those who can advise you on how to create exceptional content that adds value to the Internet experience o the visitors to your sites. It’ll cost far less than retaining the services of an ad agencies and the returns are potentially enormous.

Social Media Engagement

When I first got into social media marketing, I admit that I really had no idea what I was doing. I had never used sites like Facebook, Twitter, or Google+ before. Now, I’m no Luddite, but I just never had a reason to use these sites. I don’t need to know what everyone is doing at all hours of the day, and they don’t need to know it about me. However, I found I was in desperate need of social media marketing etiquette when I began publishing my novels and had no idea how to market them outside of ads and blog spots. (Which I also had to educate myself on.)

Social Media

Everyone told me to get into social media. Now, once I made all these accounts, I had no idea what to do. I barely knew what a tweet was. Sure I dabbled a bit, and eventually got the hang of hashtags, but I was at my wits end making it work for me as a marketing tool. I ended up buying a book on ebook marketing that basically told me to shout into the ether.

I’m not proud of this, but I turned into a spammer without realizing it. I scheduled tweets for every hour on the hour. I packed my tweets with terrible hashtags. Not only that, but I would friend people for the sole purpose of having them friend me back. Sure, I had about 10,000 friends by the end of the first month, but they weren’t “friends.” Or followers, I guess. Either way, they had no interest in my tweets. Or my status updates. Or my whatevers. In fact, they got sick of them pretty quickly. Instead of boosting my sales or seeing my tweets retweeted until the end of time, I steadily began to lose followers. In some cases, users completely blocked me from communicating with them.

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What had happened? My friend soon told me she was this close to defriending me because she couldn’t take it anymore. She said, “If I didn’t know you so well, I would be inspired to never buy a book from you. Because if this is the way you do business, then I can only imagine the quality of your writing.” That took me aback and made me rethink a few things. If even my own friends didn’t want to be friends with me online because I was so annoying, then what was I telling total strangers? I was mortified. I promptly stopped for a while and reassessed what I was doing.

Social Media Engagement

Social Media Engagement

I studied popular authors. I noticed that they rarely promoted their own works, and instead engaged their followers in conversation. By George, they were people! You may laugh, but this was an interesting concept to me. I tried it out. Soon I had real friends on social media, and they actually bought my books. Then we would talk about my books.

I cringe when I think about how I started of marketing online. But now that I know what I know, I want to make sure that other authors don’t make the same mistakes I did.

AA consultant